Is your information safer in cloud storage?

Is your information safer in cloud storage?

In 2018, it is the data that defines a company. The company’s information and associated technology are its most valuable asset. They are its warehouse for innovation, recorder of past results and ground zero for the ever-important customer metrics. Likewise, these properties can also be the focal point of a company’s reputation. Suffer a data breach, and the damage done to the company’s image could be impossible to replace.

Because of the value of the information stored in this resource and the potential threats if it were stolen, cybersecurity should be the central point of focus for every company. When it comes to protecting these essential technologies, firms are left with two choices: store their data in-house or through a public cloud.

Today the vast majority of intellectual property is stored through in-house solutions, even as recent history shows that the largest cyberhacks of the last five years have overwhelmingly affected victims using in-house options.

If the cloud is safer, why aren’t more people moving to it?

The short answer is, they are, but it just takes time. While every company strives to be at the forefront of industry trends, when it comes to their IT services, many simply aren’t. Others are hesitant to make the change because of the considerable capital cost they’ve already spent on in-house storing solutions. And finally, some companies are resistant to change because they have not yet had a data breach and believe this absence of a problem proves that their current security solutions are satisfactory.

Yet as past victims of a cybersecurity incident are quick to point out, it’s only a matter of time before a cybersecurity attack happens to you.

How does cloud storage increase data security?

Cloud storage solutions increase data security in several ways, but one of the easiest — and most effective — is by limiting technology access to its largest threat: us. Removing the storage of intellectual property from the company’s physical grounds eliminates the threats of tampering or natural disaster that can strike a company. In addition, cloud storage solutions also have security measures in place to protect against other instances of human error, such as improper sharing of passwords or lost/stolen devices carrying company property.

To counteract these threats, many cloud storage solutions now send links to files instead of the file itself. This allows the recipient to view the information in a read-only format without downloading it, giving them the information they need without the risk. Two-factor authentication is another strategy that cloud storage providers employ to protect passwords, requiring the user to enter their password as well as a one-time access code from a different device, meaning a misplaced or stolen password is no longer the sole ticket criminals need to access company data.

Finally, cloud storage allows companies to customize their solutions by choosing which cloud strategy they employ. A company may, for example, opt to store most of its data in one public cloud, while keeping more sensitive data in a private cloud to reduce access and risk.

Employing any or all of the security strategies above can dramatically reduce a company’s risk of a cyberattack. For companies researching their data security options, the improved security of a cloud-based solution cannot be ignored. After all, in an era when data defines a company, so too should its security.